Marketing for Therapists
Ethical, Effective Growth for Mental Health Professionals
Our work is grounded in ethical marketing principles that respect your field and your clients. We don’t do hype. We don’t rely on fear or urgency. We help you show up clearly, consistently, and in ways that feel aligned with your values.
Whether you're just starting a solo practice or looking to scale a growing clinic, our strategies are designed to meet you where you are and build from there.
What We Offer Therapists
We don’t believe in blanket solutions like “SEO package + Instagram posting = growth.” Your practice is unique, and your marketing strategy should be, too.
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For example:
Do you want to increase your client referrals?
Build a steady stream of inquiries through search?
Grow your visibility for speaking or workshop opportunities?
Connect with aligned partners or organizations?
Once we understand your goals, budget, and capacity, we craft a custom marketing plan that prioritizes the most effective strategies.
We're both results and process-oriented, which means we care not just about getting outcomes but doing so in a way that aligns with your capacity, vision, and ethics.
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Local SEO strategy to show up in your city or state
Service page content to explain each of your offerings clearly
Blog strategy that speaks directly to your ideal clients’ real concerns
Outreach planning for referrals, partnerships, or workshops
Email list building with consent-based, valuable touchpoints
Social media presence that feels sustainable and aligned
Each plan is different. You might need a simple website revamp and Google Business update. Another practice might need full-funnel strategy, email nurture sequences, and an evergreen blog plan.
We help you prioritize the right tools, not do everything all at once.
Why Mental Health Marketing Needs a Different Approach
Instead of...
- High-pressure sales
- One-size-fits-all language
- Maximising reach at all costs
- Fast growth with burnout
We focus on...
- Consent-based strategy
- Culturally-responsive, identity-affirming messaging
- Building trust and connection with your ideal clients
- Sustainable visibility and long-term systems
Traditional marketing tactics don’t always translate to mental health. That’s why our work is:
We collaborate with you to make sure your story, voice, and clinical perspective guide the strategy.
Results You Can Feel Good About
We don’t just help you get more clicks. We help the right people find the right support.
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Increased inquiries from aligned clients
Improved local SEO rankings within 3 to 5 months
Reclaimed energy by focusing on fewer, better channels
Grown without compromising their ethics
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We typically support:
Therapists in private practice (solo or group)
BIPOC, LGBTQ+, and neurodivergent-led clinics
Founders of mental health startups and platforms
Burnout-conscious businesses that care about equity and care
We only take on 4 to 5 partners at a time. If we don’t think we can help you grow in 4 to 5 months, we won’t take the project.
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We’re happy to share anonymised case studies or hop on a free discovery call to hear your goals and see if we’re a fit.